New collections of Chinese children sportswear brand debut in New York

Photo/Zhang Xiaoyin (NBD)  

China's children sportswear brand anta kids debuted its latest collections on Sunday at the ongoing New York Fashion Week (NYFW).

The show began with two boys dressed in new looks of anta kids performing street dance on the runway. The children sports brand under ANTA Group uses a Chinese character that means being playful and tenacious as its spirit.

In the fashion show "Playmaker," it debuts the co-branding collection with the world-famous buyer store Opening Ceremony as the prelude to 2022 Beijing Winter Olympics. Centered around the Olympics spirit, it showcased the children sportswear encapsulating technology and future with bright colors, functional materials, stylish designs and fun vibes.

Humberto Leon, New York fashion retailer-turned-designer and co-designer of part of the collections, told Xinhua that he and his partner Carol Lim were inspired by the Olympics while designing the collection. They fused different countries together, including Greece, China, the United States and Japan, with each having special implication and representation. The colors of the collection are inspired by the Olympic rings.

Anta kids was one of three brands participating in the 4th "NYFW: Macalline China Day" hosted by Suntchi along with NYFW.

China's leading business fashion brand LILY and independent designer label XU ZHI were also featured in the fourth season of China Day on Sunday, which was themed "70/40," following concepts of "China Cool," "Women Power," and "Youth Made China" in the past three seasons.

 

Email: lansuying@nbd.com.cn